A purpose-driven business not only seeks to do no harm to individuals or our environment but also consciously finds ways to use their professional power and status in the community as a force for good. Usually, their mission statement includes the business’s purpose.
Types of Purpose-Driven Businesses:
Eco-friendly and sustainable products or stores, organizations that take a public stand on environmental or social issues, companies that donate a percentage of their profits, products, or time to help others or to plant trees all classify as purpose-driven businesses.
Purpose-Driven Business Examples:
Ecosia is the search engine that plants trees! Launched in 2009, Ecosia is possibly the longest-running and best known of all charitable search engines. Ecosia donates around 80% of its profits to tree planting projects, which not only plant trees, but also provide vital income to the workers who plant the trees in the world’s poorest places.
Love Your Melon was founded in hopes of making the lives of kids battling cancer in America a little better by providing them with a special hat. With each item purchased by the public, 50% of the profits are donated to the organization’s nonprofit partners in the fight against pediatric cancer.
MudLove was born in a tiny garage filled with big dreams and a lot of love back in 2009. “With nothing more than an old stamp set, a box of clay, and a plan to support clean water projects in Africa, handmade creations emerged and MudLOVE was born,” MudLove’s website says. “We are artists and makers. Doers and thinkers. Number-crunchers and donut-munchers. With ‘mud’ in our hands and love in our hearts, the chance to make a difference is our inspiration to create.” Through its partnership with Water for Good, for every product that’s purchased, a week’s worth of clean water can be provided to someone in need.
Patagonia is in business to save our home planet. At Patagonia, they appreciate that all life on earth is under threat of extinction. Patagonia aims to use their resources —their business, investments, voice, and their imaginations—to do something about it.
Tony’s Chocolonely’s vision is 100% slave-free chocolate. Not just their chocolate, but all chocolate worldwide. Right now there is slavery on cocoa farms in West Africa. This is a result of the unequally divided cocoa chain. Tony’s Chocolonely exists to change that. Child labor and modern slavery are against the law – it’s illegal and it needs to stop.