We have a tremendous opportunity as a business community to be the change we wish to see in the world. Did you know purpose-driven businesses often grow faster, create more trust, and are preferred over organizations without purpose?
Increase customer loyalty.
88% will be more loyal to a company that supports social or environmental issues
Not only does Beach Marketing customize marketing services for your business, but we also work with you to discover how your business can contribute to the community and help make the world a better place. Social-responsibility is not just about warm and fuzzies and doing the right thing, it’s also about making your business more profitable. If you are already doing great things, we can help you communicate what you do and why. Your potential customers want to know.
Potential clients are not only more likely to choose a purpose-driven brand, but you can also save money by implementing more efficient technology. Significant cost reductions can result from improving operational efficiency through better management of natural resources like water and energy, as well as minimizing waste.
Earn more business.
66% would switch from a product they typically buy, to a new product from a purpose-driven company. This figure goes up to 91% when Millennials (born 1980–1994) are polled.
Although quality and service are always important, purpose alone can be the reason future clients choose your business over your competitors.
Improve employee recruitment and retention.
Best of all, 75% of purpose-driven brands say purpose helps employee recruitment and retention. Wouldn’t it be great if you don’t have to pay to advertise open positions – instead, potential employees come to you since they realize their personal mission matches your business mission?
The differentiator you’ve been looking for.
It can be incredibly difficult to find something about your business that is truly different from the hundreds of thousands of small businesses out there. Purpose can be your differentiator.
Beach Marketing does all the usual things – research the competition, build websites, improve or create your directory listings, create content, develop automated email campaigns, run paid search ads, etc.
However, our secret sauce is helping you create an authentic, purpose-driven brand that potential customers and employees fall in love with.
Ready to get started? Contact us.